{"id":855,"date":"2015-09-03T14:56:50","date_gmt":"2015-09-03T14:56:50","guid":{"rendered":"http:\/\/www.vtei.cz\/?p=855"},"modified":"2024-07-16T10:04:38","modified_gmt":"2024-07-16T09:04:38","slug":"water-view-of-heineken","status":"publish","type":"post","link":"https:\/\/www.vtei.cz\/en\/2015\/09\/water-view-of-heineken\/","title":{"rendered":"Water view of HEINEKEN"},"content":{"rendered":"

<\/i> This article is available in Czech only. For translation or more information on this topic, please contact author.<\/h4>\n

 <\/p>\n

Ochrana vodn\u00edch zdroj\u016f a rizika spojen\u00e1 s nedostatkem vody jsou t\u00e9mata, kter\u00e1 rezonuj\u00ed nap\u0159\u00ed\u010d celou spole\u010dnost\u00ed. Podle odhad\u016f Informa\u010dn\u00edho centra OSN bude v roce 2025 na sv\u011bt\u011b \u017e\u00edt p\u0159ibli\u017en\u011b 8 miliard lid\u00ed. S n\u00e1r\u016fstem populace bude p\u0159\u00edmo \u00fam\u011brn\u011b nar\u016fstat i spot\u0159eba a pot\u0159eba vody. V sou\u010dasnosti je bez b\u011b\u017en\u00e9ho p\u0159\u00edstupu k vod\u011b p\u0159es 760 milion\u016f lid\u00ed.<\/p>\n

Dnes v\u00edcem\u00e9n\u011b neexistuje obor lidsk\u00e9ho podnik\u00e1n\u00ed, kter\u00fd by se obe\u0161el bez vody. P\u0159\u00edstup firem k nakl\u00e1d\u00e1n\u00ed s vodou se tak prom\u00edt\u00e1 do v\u0161ech t\u0159\u00ed z\u00e1kladn\u00edch oblast\u00ed spole\u010densk\u00e9 odpov\u011bdnosti firem (CSR) \u2013 ekonomick\u00e9, environment\u00e1ln\u00ed i soci\u00e1ln\u00ed. Na zm\u00edn\u011bn\u00e9 oblasti soust\u0159ed\u00ed spole\u010dnost HEINEKEN pozornost prost\u0159ednictv\u00edm glob\u00e1ln\u00edho programu Brewing a Better World, kter\u00fd p\u0159edstavuje dlouhodob\u00fd p\u0159\u00edstup k budov\u00e1n\u00ed sd\u00edlen\u00fdch a udr\u017eiteln\u00fdch hodnot.<\/p>\n

HEINEKEN je pivovarnick\u00e1 spole\u010dnost s nejv\u011bt\u0161\u00edm glob\u00e1ln\u00edm p\u016fsoben\u00edm. Piva zna\u010dek pat\u0159\u00edc\u00edch spole\u010dnosti jsou k dispozici po cel\u00e9m sv\u011bt\u011b, pivo se va\u0159\u00ed v 70 zem\u00edch a celkem HEINEKEN spot\u0159ebuje 834 milionu hektolitr\u016f vody na v\u00fdrobu t\u00e9m\u011b\u0159 200 milion\u016f hektolitr\u016f piva, a proto firma c\u00edt\u00ed siln\u00fd z\u00e1vazek v\u016f\u010di spole\u010dnosti a voda je skute\u010dnou prioritou v r\u00e1mci na\u0161ich udr\u017eiteln\u00fdch aktivit glob\u00e1ln\u011b i lok\u00e1ln\u011b.<\/p>\n

\"Heineken\"<\/a><\/p>\n

Voda je pro HEINEKEN samoz\u0159ejm\u011b tak\u00e9 kl\u00ed\u010dovou surovinou, v\u017edy\u0165 pivo je z 95\u2009% voda. Ochrana vodn\u00edch zdroj\u016f pat\u0159\u00ed do bod\u016f odpov\u011bdn\u00e9ho a udr\u017eiteln\u00e9ho podnik\u00e1n\u00ed, to v\u0161e je sou\u010d\u00e1st\u00ed firemn\u00ed DNA spole\u010dnosti HEINEKEN. Na poli udr\u017eiteln\u00e9ho rozvoje z\u016fst\u00e1v\u00e1 dlouhodobou ambic\u00ed spole\u010dnosti st\u00e1t se do roku 2020 nejodpov\u011bdn\u011bj\u0161\u00edm v\u00fdrobcem piva na sv\u011bt\u011b. HEINEKEN si v tomto sm\u011bru p\u0159edsevzal n\u011bkolik glob\u00e1ln\u00edch z\u00e1vazk\u016f, kter\u00fdch chce v n\u00e1sleduj\u00edc\u00edch p\u011bti letech dos\u00e1hnout. Mezi z\u00e1vazky pat\u0159\u00ed: sni\u017eov\u00e1n\u00ed specifick\u00e9 spot\u0159eby vody v pivovarech o 30\u2009% na 3,5 hl\/hl a snaha o kompenzaci spot\u0159ebovan\u00e9 vody v oblastech s nedostatkem vody a v ohro\u017een\u00fdch oblastech, jako je nap\u0159\u00edklad Afrika.<\/p>\n

V \u010cesk\u00e9 republice p\u0159ipad\u00e1 na ro\u010dn\u00ed spot\u0159ebu v\u00fdroby piva p\u0159ibli\u017en\u011b osm milion\u016f hl vody. V r\u00e1mci c\u00edl\u016f programu Brewing a Better World v oblasti ochrany vodn\u00edch zdroj\u016f dosahuje HEINEKEN \u010cesk\u00e1 republika mimo\u0159\u00e1dn\u00fdch v\u00fdsledk\u016f, v cel\u00e9 skupin\u011b HEINEKEN je spot\u0159eba vody v \u010cR jedna z nejni\u017e\u0161\u00edch.<\/p>\n

Kdo chce \u0159\u00eddit, mus\u00ed v\u011bd\u011bt, kdo chce v\u011bd\u011bt, mus\u00ed m\u011b\u0159it<\/h2>\n

Dobr\u00fdch v\u00fdsledk\u016f v \u010cR dosahujeme d\u00edky propracovan\u00e9mu syst\u00e9mu m\u011b\u0159en\u00ed. Ka\u017ed\u00fd proces je detailn\u011b analyzov\u00e1n a je nastavena minim\u00e1ln\u00ed nutn\u00e1 spot\u0159eba vody pro zachov\u00e1n\u00ed p\u0159\u00ednosu a spolehlivosti v\u00fdrobn\u00edho procesu. Spot\u0159ebu vody se rovn\u011b\u017e da\u0159\u00ed sni\u017eovat d\u00edky neust\u00e1l\u00fdm inovac\u00edm, jako je nap\u0159\u00edklad op\u011btovn\u00e9 vyu\u017eit\u00ed vody, pokud to technologick\u00fd postup dovoluje.<\/p>\n

V\u00fdsledky tohoto \u00fasil\u00ed mluv\u00ed za v\u0161e. V lo\u0148sk\u00e9m roce klesla m\u011brn\u00e1 spot\u0159eba vody ve spole\u010dnosti HEINEKEN \u010cR z 3,7 hl\/hl na 3,5 hl\/hl. Spot\u0159eba hl vody na hl vyroben\u00e9ho piva tak p\u0159edstavuje 5% pokles. V pivovaru Starobrno dokonce va\u0159\u00edme i se spot\u0159ebou 2,5\u2009hl vody na hl vyroben\u00e9ho piva. Spot\u0159ebou vody se \u0159ad\u00edme s pivovarem Starobrno na 4. m\u00edsto v r\u00e1mci cel\u00e9 skupiny HEINEKEN, co\u017e je vzhledem k jeho velikosti mimo\u0159\u00e1dn\u00fd v\u00fdkon.<\/p>\n

Z\u00edskat zam\u011bstnance a lok\u00e1ln\u00ed komunity pro dobrou v\u011bc v oblasti vody je z\u00e1klad<\/h2>\n

Technick\u00e1 a technologick\u00e1 zdatnost je ov\u0161em jen jedna strana mince. Na t\u00e9 druh\u00e9 jsou lid\u00e9. A\u0165 u\u017e ti, kte\u0159\u00ed v pivovaru pracuj\u00ed, tak ti, na kter\u00e9 pivovar p\u016fsob\u00ed, jako jsou komunity v oblasti \u010dinnosti na\u0161ich pivovar\u016f.<\/p>\n

Proto jsme se aktivn\u011b pustili do podpory aktivit v regionech a chceme b\u00fdt dobr\u00fdm partnerem m\u00edstn\u00edch komunitn\u00edch a region\u00e1ln\u00edch organizac\u00ed. U p\u0159\u00edle\u017eitosti Mezin\u00e1rodn\u00edho dne firemn\u00edho dobrovolnictv\u00ed (Engage Day) se zam\u011bstnanci spole\u010dnosti HEINEKEN \u010cR pravideln\u011b zapojuj\u00ed do region\u00e1ln\u00edch aktivit a pom\u00e1haj\u00ed chr\u00e1nit a udr\u017eovat vodn\u00ed zdroje, kter\u00e9 maj\u00ed i vazbu na na\u0161e pivovary. V loni se pomoc t\u00fdkala konkr\u00e9tn\u011b CHKO K\u0159ivokl\u00e1tsko a CHKO Moravsk\u00fd kras. Do projektu se zapojilo t\u00e9m\u011b\u0159 70 zam\u011bstnanc\u016f spole\u010dnosti.<\/p>\n

Pro zlep\u0161en\u00ed retence vody v krajin\u011b podporuje HEINEKEN \u010cR monitorov\u00e1n\u00ed mok\u0159ad\u016f s \u010cesk\u00fdch svazem ochr\u00e1nc\u016f p\u0159\u00edrody. Mok\u0159ady jsou toti\u017e ned\u00edlnou sou\u010d\u00e1st\u00ed na\u0161\u00ed p\u0159\u00edrody a tak\u00e9 p\u0159\u00edrodn\u00edmi rezervo\u00e1ry vody. Dnes pat\u0159\u00ed mezi jedny z nejohro\u017een\u011bj\u0161\u00edch ekosyst\u00e9m\u016f. Z ned\u00e1vn\u00fdch v\u00fdzkum\u016f vypl\u00fdv\u00e1, \u017ee za posledn\u00edch 60 let zmizelo v \u010cesk\u00e9 republice p\u0159es 950 000 ha t\u011bchto ploch. D\u00edky projektu Na\u0161e mok\u0159ady se od za\u010d\u00e1tku kampan\u011b poda\u0159ilo objevit a zmapovat p\u0159es 140 t\u011bchto unik\u00e1tn\u00edch ekosyst\u00e9m\u016f. Spousta jich ale st\u00e1le z\u016fst\u00e1v\u00e1 na okraji z\u00e1jmu.<\/p>\n

S ostatn\u00edmi firmami za osv\u011btu a lep\u0161\u00ed podm\u00ednky pro vodu<\/h2>\n

HEINEKEN je t\u0159et\u00edm nejsiln\u011bj\u0161\u00edm hr\u00e1\u010dem na tuzemsk\u00e9m pivn\u00edm trhu. M\u00edra takov\u00e9 odpov\u011bdnosti p\u0159edstavuje jist\u00fd z\u00e1vazek. V oblasti ochrany vodn\u00edch zdroj\u016f nez\u016fst\u00e1v\u00e1 HEINEKEN pouze u aktivit sv\u00e9 spole\u010dnosti, naopak se sna\u017e\u00ed z\u00edsk\u00e1vat \u0161ir\u0161\u00ed podporu, b\u00fdt vzorem a strh\u00e1vat touto iniciativou i ostatn\u00ed firmy.<\/p>\n

\"Heineken-Engage-Day\"<\/a><\/p>\n

Firemn\u00ed dobrovolnictv\u00ed v r\u00e1mci Engage Day, Starobrno<\/h6>\n

Proto v roce 2013 byl spoluzakladatelem a gener\u00e1ln\u00edm partnerem konference Voda 2013, kter\u00e1 pod z\u00e1\u0161titou OSN slou\u017e\u00ed jako platforma komunikace mezi spole\u010dnostmi a ostatn\u00edmi zainteresovan\u00fdmi osobami z \u0159ad odborn\u00edk\u016f, neziskov\u00fdch organizac\u00ed a z\u00e1stupc\u016f dal\u0161\u00edch z\u00e1jmov\u00fdch skupin. Tato konference se stala ji\u017e tradic\u00ed a v roce 2015 se konal jej\u00ed t\u0159et\u00ed ro\u010dn\u00edk.<\/p>\n

Tyto aktivity vy\u00fastily ve spolupr\u00e1ci s Byznysem pro spole\u010dnost, co\u017e je nejv\u011bt\u0161\u00ed odborn\u00e1 platforma pro sd\u00edlen\u00ed a \u0161\u00ed\u0159en\u00ed princip\u016f Spole\u010densk\u00e9 odpov\u011bdnosti firem a udr\u017eiteln\u00e9ho podnik\u00e1n\u00ed v \u010cesk\u00e9 republice. V roce 2013 iniciovala spole\u010dnost HEINEKIEN \u010cR zalo\u017een\u00ed Tematick\u00e9 expertn\u00ed skupiny Voda (TES), kter\u00e1 se zam\u011b\u0159uje na identifikaci hlavn\u00edch probl\u00e9m\u016f t\u00fdkaj\u00edc\u00edch se vody a byznysu v \u010cesku. D\u00edky sv\u00fdm expertn\u00edm zku\u0161enostem jsme byli spolutv\u016frci bro\u017eury Firmy a voda, kterou TES p\u0159ipravila jako manu\u00e1l a osv\u011btu pro spole\u010dnosti, kter\u00e9 se vodou v r\u00e1mci sv\u00e9ho odpov\u011bdn\u00e9ho podnik\u00e1n\u00ed cht\u011bj\u00ed v\u00edce zab\u00fdvat, ale zat\u00edm jim chyb\u00ed pat\u0159i\u010dn\u00e9 know-how. Na tuto \u010dinnost nav\u00e1zalo v n\u00e1sleduj\u00edc\u00edm roce prohl\u00e1\u0161en\u00ed Firmy a voda 2014+, ve kter\u00e9m se nejv\u011bt\u0161\u00ed \u010desk\u00e9 spole\u010dnosti zavazuj\u00ed k \u0161etrn\u00e9mu nakl\u00e1d\u00e1n\u00ed s vodou ve firemn\u00edm sektoru a osv\u011bt\u011b.<\/p>\n

Hlavn\u00edmi c\u00edli Tematick\u00e9 expertn\u00ed skupiny Voda i HEINEKENu je do budoucna siln\u011bj\u0161\u00ed komunikace a osv\u011bta t\u00fdkaj\u00edc\u00ed se t\u00e9matu vody a p\u0159edev\u0161\u00edm lep\u0161\u00ed a v\u00edce motivuj\u00edc\u00ed podm\u00ednky pro firmy. Proto vedeme dialog se z\u00e1stupci st\u00e1tu a chceme poskytovat podn\u011bty pro mo\u017en\u00e1 zlep\u0161en\u00ed. Mnoh\u00e1 z nich mohou jen nepatrn\u00fdmi zm\u011bnami legislativy napomoci v\u00fdrazn\u00e9mu zjednodu\u0161en\u00ed environment\u00e1ln\u00edch investic (integrovan\u00e1 povolen\u00ed, definice BAT atd.) nebo zjednodu\u0161it monitorov\u00e1n\u00ed a reportov\u00e1n\u00ed (slou\u010den\u00ed hl\u00e1\u0161en\u00ed po\u017eadovan\u00fdch vodn\u00edm z\u00e1konem do jednoho formul\u00e1\u0159e apod.). Pozitivn\u00ed je, \u017ee pracovn\u00edci st\u00e1tn\u00ed spr\u00e1vy jsou dialogu otev\u0159en\u00ed a spolupracuj\u00ed s n\u00e1mi na zlep\u0161en\u00ed podm\u00ednek pro vodu v na\u0161\u00ed zemi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Protection of water resources and the risks associated with water scarcity are the themes that resonate throughout society.<\/p>\n","protected":false},"author":8,"featured_media":385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[122,118],"coauthors":[39],"class_list":["post-855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-from-the-world-of-water-management","tag-protection-of-water-resources","tag-water"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vtei.cz\/en\/wp-json\/wp\/v2\/posts\/855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vtei.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vtei.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vtei.cz\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vtei.cz\/en\/wp-json\/wp\/v2\/comments?post=855"}],"version-history":[{"count":2,"href":"https:\/\/www.vtei.cz\/en\/wp-json\/wp\/v2\/posts\/855\/revisions"}],"predecessor-version":[{"id":30283,"href":"https:\/\/www.vtei.cz\/en\/wp-json\/wp\/v2\/posts\/855\/revisions\/30283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vtei.cz\/en\/wp-json\/wp\/v2\/media\/385"}],"wp:attachment":[{"href":"https:\/\/www.vtei.cz\/en\/wp-json\/wp\/v2\/media?parent=855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vtei.cz\/en\/wp-json\/wp\/v2\/categories?post=855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vtei.cz\/en\/wp-json\/wp\/v2\/tags?post=855"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.vtei.cz\/en\/wp-json\/wp\/v2\/coauthors?post=855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}