{"id":2536,"date":"2016-10-06T13:04:39","date_gmt":"2016-10-06T13:04:39","guid":{"rendered":"http:\/\/www.vtei.cz\/?p=2536"},"modified":"2024-07-16T11:41:37","modified_gmt":"2024-07-16T10:41:37","slug":"water-the-basis-of-life","status":"publish","type":"post","link":"https:\/\/www.vtei.cz\/en\/2016\/10\/water-the-basis-of-life\/","title":{"rendered":"Water the basis of life"},"content":{"rendered":"

<\/i> This article is available in Czech only. For translation or more information on this topic, please contact author.<\/h4>\n

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Odborn\u00edk\u016fm to nen\u00ed t\u0159eba opakovat, ale laick\u00e1 ve\u0159ejnost o\u00a0tom nem\u00e1 tu\u0161en\u00ed. V\u00a0\u010cech\u00e1ch je nedostatek vody a\u00a0trend, kter\u00fd je sp\u00ed\u0161e nep\u0159\u00edzniv\u00fd, bude s\u00a0nejvy\u0161\u0161\u00ed pravd\u011bpodobnost\u00ed pokra\u010dovat i\u00a0v\u00a0budouc\u00edch letech.<\/p>\n

B\u011b\u017en\u00fd \u010cech je nicm\u00e9n\u011b letos v\u00a0pohod\u011b, proto\u017ee dost pr\u0161\u00ed, tr\u00e1va na jeho zahrad\u011b je v\u00edcem\u00e9n\u011b zelen\u00e1 a\u00a0na jeho obl\u00edben\u00e9m koupali\u0161ti je dostatek vody. Voda tekouc\u00ed z\u00a0kohoutku je pro n\u011bj naprost\u00e1 samoz\u0159ejmost. Ani ho nenapadne se zamyslet nad t\u00edm, co pro n\u00e1s voda znamen\u00e1, jak\u00fdm zp\u016fsobem s\u00a0n\u00ed zach\u00e1z\u00edme a\u00a0jak si\u00a0s\u00a0vodou \u201estoj\u00edme\u201c. Podobn\u00e9 informace v\u00a0dlouhodob\u00e9 atraktivn\u00ed podob\u011b jsou k\u00a0dispozici minim\u00e1ln\u011b. Nemluv\u00edm tady o\u00a0n\u00e1razov\u00fdch zpr\u00e1v\u00e1ch v\u00a0m\u00e9di\u00edch, kter\u00e9 maj\u00ed zv\u00fd\u0161it prodan\u00fd n\u00e1klad dramatick\u00fdmi obr\u00e1zky povodn\u00ed nebo sucha, ale o\u00a0relevantn\u00ed komunikaci a\u00a0nen\u00e1siln\u00e9 edukaci. Slovy re\u017eis\u00e9ra Petra Krej\u010d\u00edho, autora nov\u00e9ho po\u0159adu \u010cesk\u00e9 televize Krajinou domova: \u201eNa\u0161i p\u0159edkov\u00e9 v\u011bd\u011bli o\u00a0vod\u011b a\u00a0krajin\u011b mnohem v\u00edc, ne\u017e v\u00edme my dnes. Z\u0159ejm\u011b t\u011bch informac\u00ed objemov\u011b nebylo tolik jako nyn\u00ed, nebyly podpo\u0159en\u00e9 v\u011bdeck\u00fdmi studiemi, ale zato vych\u00e1zely ze stalet\u00e9 zku\u0161enosti.\u201c<\/p>\n

Pr\u00e1v\u011b na tuto zku\u0161enost, na tyto znalosti a\u00a0na tento z\u00e1jem o\u00a0vodu\u00a0\u2013 esenci v\u0161eho \u017eiv\u00e9ho na zemi \u2013 si dala za \u00fakol nav\u00e1zat neziskov\u00e1 organizace Voda z\u00e1klad<\/span> \u017eivota, kter\u00e1 spustila stejnojmenn\u00fd port\u00e1l www.vodazakladzivota.cz. Jeho c\u00edlem je p\u0159edstavit d\u016fle\u017eitost vody a\u00a0jej\u00ed atributy nen\u00e1silnou formou, kter\u00e1 bude pro ve\u0159ejnost dostate\u010dn\u011b atraktivn\u00ed. Informace pro laickou ve\u0159ejnost budou p\u0159edstavov\u00e1ny popul\u00e1rn\u00ed formou tak, aby vyvolaly p\u0159irozenou zv\u011bdavost. Proto se na port\u00e1le daj\u00ed shl\u00e9dnout zaj\u00edmavosti od z\u00e1kladn\u00edch dat o\u00a0vod\u011b, p\u0159es n\u00e1zory osobnost\u00ed a\u017e k\u00a0aktu\u00e1ln\u00edm t\u00e9mat\u016fm, jako je nap\u0159\u00edklad sucho. Krom\u011b text\u016f a\u00a0obr\u00e1zk\u016f jsou na port\u00e1le tak\u00e9 poprv\u00e9 k\u00a0dispozici unik\u00e1tn\u00ed videa ze stavby na\u0161ich velk\u00fdch vodn\u00edch d\u011bl. \u0158ada z\u00a0nich toti\u017e nebyla je\u0161t\u011b nikdy zve\u0159ejn\u011bna a\u00a0a\u017e nyn\u00ed se budou v\u00a0pravideln\u00fdch intervalech premi\u00e9rov\u011b objevovat online. Z\u00e1jemci tak z\u00edskaj\u00ed jedine\u010dnou p\u0159\u00edle\u017eitost vid\u011bt i\u00a0des\u00edtky let star\u00e9, nikdy nepublikovan\u00e9 dokumenty o\u00a0stavb\u00e1ch na\u0161ich v\u00fdznamn\u00fdch vodn\u00edch d\u011bl, v\u00fdvoji \u010desk\u00fdch \u0159ek a\u00a0dal\u0161\u00edch zaj\u00edmav\u00fdch t\u00e9matech. Postupem \u010dasu se bude obsah samoz\u0159ejm\u011b d\u00e1le roz\u0161i\u0159ovat.<\/p>\n

V\u00a0dne\u0161n\u00ed dob\u011b je ov\u0161em pot\u0159eba m\u00edt nejen kvalitn\u00ed web se zaj\u00edmav\u00fdm obsahem, ale tak\u00e9 komunikovat v\u00a0m\u00edstech, kde informace proud\u00ed ke spr\u00e1vn\u00fdm adres\u00e1t\u016fm. \u0160lo by to popsat r\u010den\u00edm: kdy\u017e nejde Mohamed k\u00a0ho\u0159e, mus\u00ed hora k\u00a0Mohamedovi. Ne\u010dekat, a\u017e n\u00e1v\u0161t\u011bvn\u00edci p\u0159ijdou na str\u00e1nky, ale b\u00fdt tam, kde se relevantn\u00ed \u010dten\u00e1\u0159i skute\u010dn\u011b vyskytuj\u00ed. Dnes to u\u017e nejsou weby, kter\u00e9 slou\u017e\u00ed sp\u00ed\u0161e jako platforma k\u00a0agregaci dat, ale p\u0159edev\u0161\u00edm soci\u00e1ln\u00ed s\u00edt\u011b. Proto Voda z\u00e1klad \u017eivota je aktivn\u00ed na kl\u00ed\u010dov\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch: Facebooku s\u00a0kompletn\u00edm obsahem, Instagramu s\u00a0fotografiemi a\u00a0v\u00a0neposledn\u00ed \u0159ad\u011b na YouTube s\u00a0ji\u017e d\u0159\u00edve zmi\u0148ovan\u00fdmi videi.<\/p>\n

Aby byl projekt nejen udr\u017eiteln\u00fd, ale p\u0159edev\u0161\u00edm po v\u0161ech str\u00e1nk\u00e1ch na pat\u0159i\u010dn\u00e9 \u00farovni, doch\u00e1z\u00ed na n\u011bm k\u00a0propojen\u00ed t\u0159\u00ed oblast\u00ed: odborn\u00e9\/v\u011bdeck\u00e9, komer\u010dn\u00ed a\u00a0neziskov\u00e9. Patronem projektu se tak stalo Ministerstvo \u017eivotn\u00edho prost\u0159ed\u00ed, odborn\u00fdmi garanty pak V\u00fdzkumn\u00fd \u00fastav vodohospod\u00e1\u0159sk\u00fd T. G. Masaryka, <\/span>\u010cesk\u00fd hydrometeorologick\u00fd \u00fastav a\u00a0Povod\u00ed Vltavy, jejich\u017e pracovn\u00edci se pod\u00edl\u00ed odborn\u00fdmi znalostmi na relevanci a\u00a0spr\u00e1vnosti obsahu port\u00e1lu.<\/p>\n

Firmy podporuj\u00ed tuto aktivitu nejen finan\u010dn\u011b, ale i\u00a0t\u00e9maty z\u00a0praxe, kter\u00e1 jsou velmi inspirativn\u00ed. Port\u00e1l Voda z\u00e1klad \u017eivota tak vznikl d\u00edky gener\u00e1ln\u00edmu partnerstv\u00ed spole\u010dnosti HEINEKEN, kter\u00e1 se ji\u017e del\u0161\u00ed dobu zaj\u00edm\u00e1 o\u00a0problematiku z\u00e1sob vody nejen v\u00a0\u010cesku (stoj\u00ed nap\u0159\u00edklad za projektem Na\u0161e mok\u0159ady\u00a0\u2013\u00a0www.nasemokrady.cz,<\/span> kter\u00fd byl ocen\u011bn\u00fd v\u00a0r\u00e1mci sout\u011b\u017ee TOP odpov\u011bdn\u00e1 firma jako environment\u00e1ln\u00ed projekt roku 2015). V\u00fdznamn\u011b se pod\u00edlej\u00ed spole\u010dnosti \u00dapravna vody \u017delivka, \u010cEZ, Skanska, T\u00dcV S\u00dcD nebo DHI.<\/p>\n

A\u00a0v\u00a0neposledn\u00ed \u0159ad\u011b je tu neziskov\u00fd sektor, se kter\u00fdm chce Voda z\u00e1klad \u017eivota v\u00a0dlouhodob\u00e9m horizontu aktivovat dobrovolnick\u00e9 projekty a\u00a0podporu neziskov\u00e9ho sektoru obecn\u011b. Partne\u0159i, kte\u0159\u00ed se zapojuj\u00ed do aktivit t\u00fdkaj\u00edc\u00edch se vody, jsou: \u010clov\u011bk v\u00a0t\u00edsni, \u010cesk\u00fd svaz ochr\u00e1nc\u016f p\u0159\u00edrody a\u00a0Byznys pro spole\u010dnost.<\/p>\n

Dohromady tak vznik\u00e1 harmonick\u00fd celek, kter\u00fd postupn\u011b za\u010d\u00edn\u00e1 profesion\u00e1ln\u011b p\u0159ed\u00e1vat relevantn\u00ed informace ve\u0159ejnosti. Do budoucna auto\u0159i projektu v\u011b\u0159\u00ed, \u017ee se bude st\u00e1le v\u00edce zlep\u0161ovat informa\u010dn\u00ed \u00farove\u0148 a\u00a0roz\u0161i\u0159ovat edukativn\u00ed role.<\/span><\/p>\n

 <\/p>\n

Ing.\u00a0Ji\u0159\u00ed Hauptmann<\/h4>\n\"hauptmann\"<\/a>\n

Voda m\u011b zaujala d\u00edky m\u00e9mu p\u016fsoben\u00ed ve spole\u010dnosti HEINEKEN, kde je pova\u017eov\u00e1na za jeden z\u00a0pil\u00ed\u0159\u016f trvale udr\u017eiteln\u00e9ho rozvoje. D\u00edky tomu jsem se o\u00a0vodu a\u00a0v\u0161echny souvislosti s\u00a0n\u00ed spojen\u00e9 za\u010dal zaj\u00edmat intenzivn\u011bji a\u00a0po \u010dase jsem si uv\u011bdomil, \u017ee na to, jak je voda pro spole\u010dnost d\u016fle\u017eit\u00e1, o\u00a0n\u00ed spole\u010dnost nic nev\u00ed. Tak vznikla prvn\u00ed my\u0161lenka zlep\u0161it komunikaci o\u00a0tomto t\u00e9matu ve spole\u010dnosti, proto\u017ee neust\u00e1le vid\u00edme pouze st\u0159\u00edpky informac\u00ed, nikoliv cel\u00e9 spektrum. Po konzultac\u00edch s\u00a0odborn\u00edky z\u00a0V\u00daV a\u00a0\u010cHM\u00da jsme spole\u010dn\u011b projekt pod z\u00e1\u0161titou Ministerstva \u017eivotn\u00edho prost\u0159ed\u00ed p\u0159edstavili v\u00a0hrub\u00fdch obrysech v\u00a0b\u0159eznu leto\u0161n\u00edho roku a\u00a0v\u011b\u0159\u00edm, \u017ee se n\u00e1m poda\u0159\u00ed ho d\u00e1le rozv\u00edjet. V\u00a0tomto ohledu velmi d\u011bkuji Marku Riederovi z\u00a0V\u00daV a\u00a0Janu Da\u0148helkovi z\u00a0\u010cHM\u00da za teoretickou podporu a\u00a0v\u0161em partner\u016fm, kte\u0159\u00ed pom\u00e1haj\u00ed projekt financovat. T\u011b\u0161\u00ed m\u011b osobn\u011b mo\u017en\u00e1 je\u0161t\u011b v\u00edc, \u017ee na z\u00e1klad\u011b prvn\u00edch ohlas\u016f v\u00a0m\u00e9di\u00edch se mi oz\u00fdvaj\u00ed dobrovoln\u00edci, kte\u0159\u00ed cht\u011bj\u00ed p\u0159ilo\u017eit ruku k\u00a0d\u00edlu a\u00a0cel\u00e9mu projektu nezi\u0161tn\u011b pomoci. Utvrzuje m\u011b to v\u00a0p\u0159esv\u011bd\u010den\u00ed, \u017ee tato tematika je opravdu podstatn\u00e1 a\u00a0p\u0159\u00ednosn\u00e1 pro celou spole\u010dnost.<\/p>\n","protected":false},"excerpt":{"rendered":"

Public has no idea that in this country is the lack of water and the trend is rather negative and will most likely continue in the future.<\/p>\n","protected":false},"author":8,"featured_media":2495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[571,118],"coauthors":[39],"class_list":["post-2536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-from-the-world-of-water-management","tag-voda-zaklad-zivota","tag-water"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vtei.cz\/en\/wp-json\/wp\/v2\/posts\/2536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vtei.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vtei.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vtei.cz\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vtei.cz\/en\/wp-json\/wp\/v2\/comments?post=2536"}],"version-history":[{"count":2,"href":"https:\/\/www.vtei.cz\/en\/wp-json\/wp\/v2\/posts\/2536\/revisions"}],"predecessor-version":[{"id":30349,"href":"https:\/\/www.vtei.cz\/en\/wp-json\/wp\/v2\/posts\/2536\/revisions\/30349"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vtei.cz\/en\/wp-json\/wp\/v2\/media\/2495"}],"wp:attachment":[{"href":"https:\/\/www.vtei.cz\/en\/wp-json\/wp\/v2\/media?parent=2536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vtei.cz\/en\/wp-json\/wp\/v2\/categories?post=2536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vtei.cz\/en\/wp-json\/wp\/v2\/tags?post=2536"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.vtei.cz\/en\/wp-json\/wp\/v2\/coauthors?post=2536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}